Our Experience
Examples of recent and significant projects carried out by the Spanish Approach team.
(We also provide confidential services to clients on request).
Support in Spain
Business/Service Launch & Leadersip Expertise
A major ongoing welfare communication project for British Embassy Madrid and University of Birmingham. Project plan, website concept development, design, project management, launch marketing and content.
Hotel Bocas del Mar
Business/Service Launch & Leadersip Expertise
Launch, on-going marketing, communication and business development of award-winning European-owned boutique hotel in Panama. Rated Best Hotel, Panama by TripAdvisor.
Pan-European Commercial Property Investors
Set-Up, Market Investigation & Expansion
Implantation in Spain and continuous strategic and tactical support as part of a major expansion and acquisition plan. Including guidance on company set-up in Spain, building country network, market investigation and part project management.
Junta de Andalucía Regional Government
Business Analysis and Commercial Strategy
Project consultants for 15 business improvement and development projects for EU/regional government business support project. Companies in sectors supported included: Environmental Waste; Air Filtering and Ventilation; Training; Artesan Food Stuffs; Adventure Tourism; Automotive Parts; Web Development. Approved consultants.
Telecommunication Operator
Market Investigation & Expansion
Market investigation and analysis for entry strategy for innovative disruptive mobile phone service. Spanish Approach has broad experience in the technology sector having also worked on communication of Sogecam renewable energy product marketing in Spain. Neil was also Marketing Manager for part of BBC Technology, a Limited division of the British national broadcaster.
Sur in English (Vocento Media)
Bilingual Communications & Content Provision
Leading English-language newspaper in southern Spain, part of the nationwide Vocento group, owners of ABC, Diario Sur and several other titles. Regular editorial contributions, copywriting and business support.
Neil was also previously a Head of Marketing at a top UK classified advertising publication.
Franchise Roll Out for Belgian Bath & Beauty
Brand (Soap Story)
Business/Service Launch & Leadership Expertise
Roll out of franchise network in Spain reaching 20 shops across Spain and Portugal. Market investigation, franchise strategy and franchisee identification, contract negotiation, operations and logistics, marketing and communication.
Santa Maria Polo Club
Business Analysis, Commercial & Communicaitons Strategy
International visitor growth strategy: Advice on marketing and development in international visitor markets for one of the world’s top five Polo championships, held in Cadiz, southern Spain, as well as tactical implementation initiatives.
Language Advice & Translations (Hospitality):
El Pimpi
Bilingual Communications & Content Provision
On-going language versionsing and translations in several languages, including English, for iconic restaurant group in Malaga. We also carry out frequent translations with marketing emphasis for a range of other clients.
English-language Services:
University of Cadiz
Bilingual Communications & Content Provision
Interpreting services for ‘Yo el Pueblo’ research and social study project, among other bilingual presentation and content projects for other clients.
Website Development
Various
Spanish Approach has worked on numerous website development projects, either as part of broad work for a client or as a standalone site. We work with small to medium-size brands to focus their website structure and design. Our web designers are practical, flexible, up-to-date and know the Spanish market.
Google Trusted Partner Street View Photography
Various
Spanish Approach is an approved Google Street View trusted partner and provides photography and 360 images for the leisure, real estate and education sectors through its Visual Spain brand. Recent clients include Ibis (Accor Hotels), Lidl (via agency), Thames British School and University of Cordoba.
Andalucian Dream Homes
Marketing Leadership and Sales Growth
Neil was head of the real-estate marketing team for a then top three international real estate company in southern Spain.
Cultural Projects
Spanish Approach has often been involved in cultural project initiatives and launches. Projects have included: Press launches for a major new museum, brand development and concepts for cultural tourism products. Neil is Vice President of the Costa Foreign Press Club.
30 years of experience
Neil is a registered Charterer Marketer with the British Chartered Institute of Marketing and trained marketer, with ten years marketing management experience in London prior to setting up in Spain. Previous employers in the UK in that period included TUI (Thomson Holidays), Littlewoods (VERY group home shopping), BBC, Scoot and Loot (Daily Mail Group).
Let us put our expertise and knowledge to work for you!
You need to know who you are going to be working with and what experience they can bring to your company. Here are some of the international brands and companies I’ve been directly involved in over the last 28 years as a qualified Chartered Marketer, Marketing Director and now as an independent business person. With Spanish Approach you will be in safe hands.
Neil Hesketh MCIM,
Managing Director, Spanish Approach
We have worked with your team for over 4 years and you helped us considerably launch and grow our business in Spain. Your exceptional knowledge of local markets and professional approach has been a great asset.
D Lagache,
Managing Director, The Soap Story BV, Netherlands.