About us
By Neil Hesketh MCIM, Managing Director
Welcome to our website. This is your first step towards getting some first class English and Spanish-speaking business and marketing support at a price to suit your budget.
I have lived in Spain and Latin America for 20 years, speak Spanish fluently and have owned and run companies in Spanish-speaking countries. My 30 years’ business background is in marketing, firstly up to director level for companies in London, including some well-known ones, before later moving to Spain. I studied marketing and am a British-registered Chartered Marketer. I know both business-to-business marketing and consumer marketing inside out, although the world is moving so fast that there is always something new to learn each morning.
I founded Spanish Approach because people kept approaching me to help them out with their ideas and projects in Spain. I enjoyed it and got some great results. People recommended me to other people, and so Spanish Approach was born.
Our philosophy
I wanted to create a company that wasn’t a typical consultancy. With 30 years in business, including owning my own businesses, I know what it is to use outside agencies and consultants – it can be an expensive and frustrating experience if you don’t choose them correctly. Companies often use consultants who have flash offices, employ inexperienced graduates, spend their money flying across Europe at the drop of a hat and do amazingly pretty Powerpoint presentations. Then finally they give you a long report that looks good on the surface but is just totally impractical to be used, and so it sits on a shelf.
We aren’t like that. We don’t charge the earth. We are motivated by making a real, quick tangible difference to your company, whatever the size of the project you have. This is what drives us, and we’re passionate that our clients feel they are getting value for money from using us.
Besides our small team, we draw on a network of tried-and-tested people that help us (and you) with the A-Z of services we offer, such as registering a company in Spain, website design, research, specialist translation, printing, exhibition design, legal and secretarial support. All are excellent at what they do, bringing you flexible, outside thinking.
Our clients tell us that they choose Spanish Approach because:
They don't have the knowledge and skills 'in-house' for what they need to do.
They don't want to pay for someone full time, with all the social security costs, and prefer to use Spanish Approach for just the parts they need.
They need an outside perspective – a fresh pair of eyes to take another look and get things moving.